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SOLD VEHICLE WHILST OTHER SALE IN PROGRESS

THE SALESMAN (JUNAID GAFOOR) SOLD LAND ROVER DEFENDER TO ANOTHER BUYER, WHILST SALE WAS IN PROGRESS WITH MYSELF. THIS AFTER SENDING ME A PROFORMA INVOICE WHICH I GAVE TO MY BANKER.
THEN HE GETS HIS COLLEAUGE TO SEND ME A MAIL STATING THE VEHICLE HAS BEEN SOLD CASH.
THIS WAS NOT A PREREQUISITE ON THE ADVERT. I WAS NOT MADE AWARE OF ANY SUCH TERMS OF SALE.
THE ISSUE IS THAT THE SALESMAN LACKS BUSINESS ETHIC AND PRINCIPLES.
ABSOLUTE .VERY DISAPPOINTING.
HAD I KNOWN HE WAS DESPERATE FOR THE CASH, I WOULD HAVE EFT'D IMMEDIATELY.
IS THIS A CASE FOR CONSUMER PROTECTION OMBUDSMAN??