Tiger Brands
Simply Cereal: HIGHER price, LOWER quality

I'm extremely tired of big companies short-changing their customers (yes you, Tiger Brands).

Recently I've noticed Simply Cereal's All Swiss muesli has gone from containing "40% Fruit & Nuts" down to "30% Fruit & Nuts", yet the price has increased by 10%.

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So customers are essentially paying 10% more for 10% less.

Other than increasing profits, what is the reason for this?

Yours sincerely,
Robert de Bee