I hate seeing that "sexy show". Other than being a cheap way for etv to generate quick revenue by sinking into new lows with the mindless show I think they should reconsider their strategy.
The channel has been doing this for far too long with their late night porn or recently this show for Saturday late night viewing. What's wrong with showing old movies in black and white like they used to in the past. What happened to that. We have the highest incidents of HIV and statistics in the world. What is the channel doing for the cause? Nothing but taking an amoral stance. To me, etv doesn't care about how it's perceived as a brand. Yeah, etv has found a new follower. TopTV is "doing it" 24/7 with its new channel. Since etv has been in the game for so long TopTV is going one step further by making money as media pimps just like e.
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