Takealot.com
Takealot Blue Dot sale

I have noticed this for a while now, and it baffles me that Takealot thinks their regular consumers are that stupid. I have my order history of items I have purchased before a sale, easily accessible. When the sale starts the "before" prices are inflated and the price I paid originally are displayed. Unless there is some fine print I am missing on these sales, Im pretty sure this is a direct violation of the CPA