Advert: a little boy sitting in the grass in the sun using a magnifying glass to burn a small plastic dark-haired barbie-type girl doll.
A young boy is destroying a female representation. What is this advert telling us? It's good to burn ants/toys? It's hard to believe that the doll would be his toy. Did he it to enjoy destroying it? Is destruction the healthiest thing for a growing boy to do? Is not using his energy to create something, like building a sand castle, a better message? And what about the undercurrents of sexism, i.e. the message it sends regarding violence against girls and women - this is a great outcome of taking vitamins? The message I took away from that photograph was: "Take Vital vitamins and help your son take the first step on the path to becoming a healthy young psychopath."
I cannot iterate the depths of my disgust. Please remove these large plastic hanging adverts before impressionable youngsters begin to believe that burning things is something they show actively aim to do.
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