Everey regular internet user is haunted by companies and organizations wanting them to complete surveys. Justplay offers a superb service to both their clients and consumers - they have understood the fact that there is nothing for nothing. Consumers will happily give feedback (hinest feedback) if they are able to voice their honest opinions without losing the chance to win something. Justplay provide that opportunity. I think companies should realise that dishonest feedback - where the consumert or respondents feel that he will only win if he answers the questions "correctly" is not realistic or true.
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