Edgars flighted a jeans ad at 17:50 on SABC3 during the SA vs Argentina rugby broadcast which objectifies women and is overly sexually suggestive, to the point of soft porn.
It has numerous suggestive camera angles of women putting on jeans including a final shot of a woman pulling her front zip up over black panties. At the end of the ad you are left wondering what the actual product was - is it women, jeans, or Edgars brand?
This being shown during prime time family viewing in the middle of a rugby game is completely inappropriate and offensive to people of many cultures and faiths.
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