Please explain to me the addition of Sodium Laureth Sulphate (SLES) in your products? I bought the Biokenetics Moisturiser Shampoo from Salon X. Asking for a shampoo that is okay for coloured hair. After I bought it - I then realized that the Ingredients contain SLES. The salon asked the Rep - where he responded it is for foam. Okay, Rep - you have a sales degree and are paid to sell the product. But chemically speaking - it is untrue. It is not just for Foam.
SLES - Is chemically speaking a Salt and a Sulphate - Ask any chemist and is for that reason a big NO for coloured/treated/brazilian hair.
SLES is generally bad for colored hair as it acts as a harsh cleanser that strips natural oils, opens the hair cuticle, and causes color molecules to wash out rapidly, leading to fading and dullness. It is recommended to use sulfate-free alternatives to maintain vibrancy, shine, and moisture. It is actually a catch-22. The more your use the shampoo the more you need to go to a salon to colour your hair - as if life itself don't give enough grey hair already - Great for bussiness - not great for the client.
Why SLES Damages Colored Hair
Rapid Color Fade: Because SLES is a strong surfactant designed for deep cleansing, it strips away the artificial dye molecules along with daily grime.
Opens the Cuticle: It opens the hair’s outer protective layer (cuticle), allowing color to escape with every wash.
Increases Dryness & Brittleness: By removing natural oils and proteins, it leaves processed hair drier, weaker, and more prone to breakage.
Dullness: Stripped, dry hair cannot reflect light well, resulting in a loss of shine.
Yes, Sodium Laureth Sulfate (SLES) is a sulfate-based anionic surfactant. Yes, Sodium Laureth Sulfate (SLES) is a salt—specifically an anionic surfactant and detergent formed by neutralizing a sulfated ethoxylated alcohol.
Chemical Nature: It is a salt of sulfated ethoxylated alcohols. It is produced by ethoxylating dodecyl alcohol, converting it to a sulfuric acid ester, and neutralizing it with sodium
I need proof that SLES - as per your studies, Certificate of Analysis (COA) that SLES in your product do not fade coloured hair - as chemistry speaks very loud here!
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