Automobile Association
Not what you'd expect from an entrenched SA brand!

I've always felt confident when needing to use AA Roadside Assist, but to my surprise I'm at the receiving end of some very poor service. I don't know what's worse - making me wait for near 4 hours after calling for assistance (4 October 2013) or ignoring my two emails sent - one via your website contact details!
It is unacceptable that I was left stranded and without "AA Stand by You" - very disappointing interaction with the AA. As for meeting my needs with your "promise of exceptional service, trustworthiness and speediest possible solution" - very little has materialised. Have the AA not heard of the concept MVC (Most Valuable Customer)? Just in case you aren't familiar with this approach, the MVC is the customer you already have, i.e. me. The AA are also sorely lacking when it comes to Customer Retention Management (CRM).
Please advise as soon as possible if the AA is still interested in doing business with me, or if what is happening here is your not so subtle way of telling me to take my business elsewhere.
Regards
Lucia Hewitt

Company: Automobile Association
Country: South Africa
City: Braamfontein

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