Tiger Brands
Simply Cereal: HIGHER price, LOWER quality
- 10-22-2013
- 21
I'm extremely tired of big companies short-changing their customers (yes you, Tiger Brands).
Recently I've noticed Simply Cereal's All Swiss muesli has gone from containing "40% Fruit & Nuts" down to "30% Fruit & Nuts", yet the price has increased by 10%.
[URL Removed]
So customers are essentially paying 10% more for 10% less.
Other than increasing profits, what is the reason for this?
Yours sincerely,
Robert de Bee
Company: Tiger Brands
Country: South Africa
City: Springfield, Durban